Boss Talk #10: The Story is the Strategy with Dave McJannet

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Por a16z and Andreessen Horowitz descubierto por Player FM y nuestra comunidad - los derechos de autor son propiedad de la editorial, no de Player FM, y el audio se transmite directamente desde sus servidores. Presiona el botón de suscripción para rastrear cambios en Player FM o pega el URL del feed en otras aplicaciones de podcast.

On this episode of Boss Talk:

  • How do the best product marketers see and explain a trend?
  • How much is the best marketing truth vs. spin?
  • Does the marketing function create the strategy or execute on it?
  • What are the core skills and competencies of a great product marketer — and how do you find, or train, product marketers?
  • Should you create a category, or try to capture an existing category?
  • What is the minimum viable audience ?
  • What's the role of open source in getting a minimum viable audience?
  • How should an open source company handle DevRel, licensing, and big cloud competitors?

Boss Talk is the Clubhouse show where a16z cofounder Ben Horowitz and Ali Ghodsi, the Founder/CEO of Databricks, discuss CEO stuff, leadership stuff, management stuff... boss stuff. Live every Tuesday 5-6pm on Clubhouse.

83 episodios