a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)

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3y ago 49:49

MP3•Episodio en casa

What makes a category? [0:37]
The leading indicator? Everyone thinks you're crazy. [5:36]
Can you create a category whole cloth? [7:02]
How to create a category [12:05]
The best category creation CEOs are product marketers [15:55]
Category creation tactics: certification programs [18:54]
Category creation tactics: persona-based storytelling [22:17]
Is there a repeatable way to make a category? [25:35]
The role of the CTO and product teams in creating the message [29:22]
How do you structure product marketing? [45:16]

This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.

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