Find Your Nike Swoop...Just Do It: Building an Author Brand

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Por Megan O'Russell descubierto por Player FM y nuestra comunidad - los derechos de autor son propiedad de la editorial, no de Player FM, y el audio se transmite directamente desde sus servidores. Presiona el botón de suscripción para rastrear cambios en Player FM o pega el URL del feed en otras aplicaciones de podcast.

From fonts to story formula, branding has a huge impact on how readers perceive authors.

Whether an author presents a chipper personality or offers a stark website, every interaction with readers fosters a future relationship.

As an author, it's your job to create a consistent brand that clearly tells your readers what to expect. As a reader, you (often subconsciously) interpret these cues to decide which books to adore and which to pass over.

Peek inside the making of an author brand in this week's episode of A Book and A Dream.

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