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COMMUNITY. It is a simple word, and yet entails so much. Social Media is an innovative and trendy tool to reach a new level of community. A new level of fun, with an eye toward enrichment and growth... and community. Relax with me in this Social Web Cafe. Live, learn, laugh, cry, touch, and be touched, by community. This is a podcast version of Social Web Cafe TV and Social Web Cafe Interviews, as well as a few bonus episodes slipped in for fun. ...Because the web should be fun...and social. ...
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Come listen as Abby Hartz, GetResponse Customer Success Expert, explains why you need email marketing and why GetResponse is that email marketing provider for you! She also talks about the landing page tool to create conversions that impress! http://www.socialwebcafe.tv/mm31 Tune in, to watch the weekly "Marketing Momentum" show at SocialWebCafe.TV…
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A few MORE clips from previous versions of Marketing Momentum w/Charles & Deborah. http://www.socialwebcafe.tv/mm27 Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe…
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A few clips from previous versions of Marketing Momentum w/Charles & Deborah. http://www.socialwebcafe.tv/mm26 Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV a…
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Charles and Deborah finish their discussion on perspectives on monetization and their thoughts on factors to consider. This is also the last episode with Charles Terrence Harper. Chuck Hester, Marketer Extraordinare will be joining the team, so stay tuned. http://www.socialwebcafe.tv/mm25 Tune in, to watch the weekly "Marketing Momentum w/Chuck & D…
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A familiar topic that comes up in many business and marketing circles is monetization. This is especially true for the entrepreneurial endeavors. So, what monetization model do you use and what factors do you consider when making your decision(s)? http://www.socialwebcafe.tv/mm24 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah"…
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In this episode of Marketing Momentum, Charles and Deborah, again joined by Wade Harman, discuss topics that include Vimeo Pro; using Twitter to gain business leads; and event monetization perspectives. Come share in the fun. http://www.socialwebcafe.tv/mm23 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe…
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Charles and Deborah talk about Storify for Twitter Chats, Hangouts for Businesses, and SEO / Content Perspectives. Charles and Deborah are joined by Wade Harman, during these 6 episodes of the NLS series. Join in on the conversation on this episode of Marketing Momentum. http://www.socialwebcafe.tv/mm22 Tune in, to watch the weekly "Marketing Momen…
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During this fourth of the six Next Level Success Social Commentaries, Charles, Deborah, and Wade chat about live streaming (including hangouts), as well as bloggers’ use of videos. Join in on the conversation on this episode of Marketing Momentum. http://www.socialwebcafe.tv/mm21 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah"…
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In this third of six Next Level Success Social Commentaries, Charles, Deborah, and Wade chat about Google Helpouts. Deborah was one of those invited by Google to be a part of the official launch, with a Helpout on how to do hangouts. Join in on the conversation on this episode of Marketing Momentum. http://www.socialwebcafe.tv/mm127 Tune in, to wat…
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Charles and Deborah are joined by Wade Harman in what is called the “Next Level Success” Social Commentary series. This is the second of six of these commentaries. This episode covers using Twitter effectively, Instagram videos, and hashtags in social media. http://www.socialwebcafe.tv/mm126 Tune in, to watch the weekly "Marketing Momentum w/Charle…
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Charles and Deborah are joined by Wade Harman in what is called the “Next Level Success” Social Commentary series. This is the first of six of these commentaries. This episode covers discussions on mobile-ready sites and apps, as well as Kindle publishing, music, and watching zit-popping videos on YouTube. http://www.socialwebcafe.tv/mm125 Tune in,…
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How do you keep up your game when it comes to video and, specifically, YouTube. One way is to subscribe to the YouTube Video Creator Channel. Charles and Deborah talk about this channel and also some insights on changes in the industry and ensuring that you keep on track with your own marketing efforts. http://www.socialwebcafe.tv/mm124 Tune in, to…
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What is it that makes people click on a video? Are you thinking about this before you plan your video and video marketing efforts? In particular, are you thinking about this when planning your production? Volvo obviously put a lot of thought (and surely money!) into their recent, virally successful Van Damme commercial. Charles and Deborah talk abo…
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What will be our primary source of traffic in the coming months, according to the stats? Listen as Charles and Deborah discuss video, video options and review the Michael Port YouTube Channel as well as another look at Video Creators. http://www.socialwebcafe.tv/mm122 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charle…
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Today marks the first day of the YouTube commentaries. Charles and Deborah start with Stanford, Marie Forleo, and Tim Schmoyer (Video Creators). Also, Deborah gives hints on backdrops and whiteboard effects, as well as logo ideas for your videos. http://www.socialwebcafe.tv/mm121 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momen…
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Charles shares his thought process and insights on trading in a lucrative business model for his true passion. Hear how he walked through his decision-making process. http://www.socialwebcafe.tv/mm120 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live. Subscribe to the Social…
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Exciting things happened at PubCon Las Vegas 2013, including Matt Cutts’ brilliant PR move and SEO news and focus on quality. Listen as Deborah shares highlights and Charles shares SEO thoughts. It’s Vegas - Can’t help be but a surge of excitement, eh? http://www.socialwebcafe.tv/mm119 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing…
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We are fascinated with reality TV shows, as well as the access that services like YouTube, Vimeo, Vine, and Instagram provide to us. The combination of desire, access, and the joy of seeing ourselves on screen propels us toward our own show(s), whether it is our own reality TV via iPhone, or our Music show, or whatever our creative minds lead us to…
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Who handles conversions? You are a business and you hire a consultant to promote your business. You probably expect sales. Do you expect the consultant to be responsible for ensuring those conversions? As a consultant, are you task oriented and as long as you deliver a project well done, your work is also done? Obviously, business and consultant be…
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There are challenges that face all of us, and today Charles and Deborah talk about those marketing challenges facing local and niche marketing. Charles shares some of his insights in fitting into both of those categories, with his business model. http://www.socialwebcafe.tv/mm116 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momen…
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Eve Dawes is an award winning fitness expert, athlete, and personal trainer. She is also an expert at finding balance between fitness and fun, and passing those gems on to her community. Listen and learn... and feel good doing it! http://www.socialwebcafe.tv/swci222 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Debor…
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In Email Marketing, you want to stand out. You want to find your voice and you want people to be begging to be a part of your list. You need to figure out who your audience is and what they are hungry for so that they come to you to be fed. Charles and Deborah discuss email marketing on this episode. http://www.socialwebcafe.tv/mm115 Tune in, every…
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Rebekah Radice is the Manager of Industry Engagement for Better Homes and Gardens Real Estate. She is much more than that and there is good reason why she was chosen for such a prestigious role. Ms. Radice understands engagement in a way that is innovative and she helps others to implement engagement through social media for themselves and for thei…
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What is the difference between making that sale and breaking that sale? Sometimes it is as simple (and complicated) as your level of confidence. You want people hungry for what you have to sell. Like the gentleman in Charles’ story, you want to be the type of person that people search high and low to find so that they can pay your $2000 for your pr…
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How much social media do you really need for your company? Do you need to spend 3 hours today on Facebook, G Plus, or Pinterest? The answer will differ from company to company but the same question exists and pondering your answer may help you become more efficient with your marketing efforts and spending time where time needs to be spent. http://w…
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David Faltz, founder of White Rabbit Marketing, has an innovative approach to how he succeeds in getting his clients on the first page of SERPs (Search Engine Results Page). He keeps the high quality service while delivering results. He has coined the acronym SEBO, which stands for Search Engine Branding Optimization. Listen as he shares his innova…
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Consistency is an easy enough concept to understand but not necessarily an easy concept to apply. What is it that encourages you to keep on keepin’ on? Is it keeping your eyes on the goal? Brute force determination? Charles and Deborah talk about different aspects of the perseverance in business. http://www.socialwebcafe.tv/mm112 Tune in, every Tue…
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What is it that makes some of your followers click on one article or post and not another? Wade Harman spends time pondering and analyzing this type of question and shares his findings with his readers. Listen as Wade introduces himself to our Social Web Cafe audience and decide for yourself what will work for your business. http://www.socialwebcaf…
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Continuing the discussion from a few weeks ago, Charles and Deborah discuss publicity, how to get it, and, more specifically the consideration of consequences for that publicity. http://www.socialwebcafe.tv/mm111 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live. Subscribe t…
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Did you know that you can use story to promote your business? Devorah Spilman has been telling stories for many years. She is a master storyteller. Now, she shares insights and ideas on how to create imagery that draws your audience in and gives them an opportunity to get to know you and your brand and become your engaged customer. http://www.socia…
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Somehow, by some gift, ingenuity, or downright hard work and grit, Charles makes sales. Listen as he tells stories, shares what worked for him, as well as what did not work. Charles gives insights from real life, on this episode of Marketing Momentum with Charles and Deborah.http://www.socialwebcafe.tv/mm110Tune in, every Tuesday (1p PT / 4p ET), t…
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Kavita Chintapalli is an intelligent young lady, both intellectually and intuitively. Her most recent promotion to Creative Content Manager at the innovative New York startup, Movoli, did not just fall into her lap. With some hard work, she was able to climb that ladder, even in this tough economy. Listen as she shares her story and tips for others…
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It would appear to be inevitable. Change. Google, Facebook, and other social media platforms and networks are no exception to that inevitable change. Listen as Charles and Deborah chat about perspectives on these changes and suggestions for how you can ride the wave and still succeed in spite of change. “What is the marketing opportunity in keeping…
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Useful tips and ideas from past episodes of Social Web Cafe TV Interviews in this short episode. A quick review of action steps and ideas that you can use in your branding, social media, and marketing endeavors. Speakers include Ileane Smith, Patrick Schwerdtfeger, Martha Giffen, Debbie LaChusa, Laura Rubinstein, Dan R. Morris, and Chuck Hester. ht…
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YouTube is full of great ideas, including their Wirecasting with Telestream. This has been something available to YouTube partners, like Social Web Cafe TV, for some time, but has now been opened to the general public. Charles and Deborah breeze through the Wirecasting features and then continue to talk about marketing and potential outcomes for st…
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Debbie LaChusa has over 26 years of marketing experience, not to mention the degree and the corporate “real life” experience to back up that claim. She coaches people on how to brand themselves and reach their success, and now, she offers these same principles in an affordable study-at-your-own-pace udemy course. Tune in to meet Ms. LaChusa and gat…
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Have you defined your unique selling proposition? Have you defined your target audience? Is it a fit for what your audience is looking for in your product or service? Is it a fit for what you offer? Charles and Deborah talk it out loud, using Hangout Queen as an example of a reposition of the unique selling proposition. http://www.socialwebcafe.tv/…
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Viral Content Buzz is a buzz platform that not only allows you to have your quality content shared, but also provides access to quality content that your social networks will appreciate. Each project that is submitted for buzz is moderated and only accepted if it passes quality standards. That is only the beginning, as there are many unique opportu…
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Listen as master storyteller and gifted writer, Don Sturgill, shares philosophies on life and his love of the pursuit of wisdom. Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live Subscribe to this podcast to download free episodes of engaging, inform…
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Join us as Charles explains his program called "Taking Your Talents To Main Street." It has the heart and science of the apprenticeship programs of the past. The success is in building career capital for the apprentice while moving the company toward even more success. Charles and Deborah discuss this success that also benefits the future entrepren…
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Ever wanted to reap the benefits of being a Keynote speaker? You can do it! Patrick Schwerdtfeger share his story of how he become an international keynote speaker and gives tips on how you can do it, too. Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWeb…
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We may believe in being real, but is there a point where real is too real in business? How transparent does a business need to be with customers? Also, how much do we give away for free to bring potential customers in our doors (or virtual doors)? Charles and Deborah discuss it on this episode of Marketing Momentum w/Charles & Deborah. Tune in, eve…
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Could you use help understanding your clients? Marj Wyatt has a gift in that area and is here to give you insights on how you can develop those skills (even if that is not your gift). Ms. Wyatt, of VirtuallyMarj.com, joins Deborah on this chat. She has a lot of experience working with customers and clients in different arenas, including the corpora…
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Two examples are discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV. Last week, Charles mentioned two examples. Whether it is an example of what to do, or an example of what not do, we can learn what to apply to help to reach that success level in our business. These examples illustrate the different paths that ca…
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SEO and social media need to work together, to be effective. Deborah chats with Beth Browning, Corporate Strategist turned SEO Instructor, with a keen eye toward social media and the crossover point of both. Ms. Browning learned SEO, formally, and she demonstrated such an intuitive results-oriented understanding of SEO that she was asked to teach i…
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What is “Actionable Authority?” Who defines whether you have “authority” or not, in marketing your product or service? Listen to Charles and Deborah, as they discuss the definition of “Actionable Authority” and what works in developing it for your brand. Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" l…
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Need buzz on Facebook, Twitter, Pinterest, and Stumbleupon? Listen as Ann Smarty (@seosmarty) and Gerald Weber (@the_gman), founders of Viral Content Buzz, tell you how you can get that buzz. Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live S…
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Join Deborah and Da Vinci and listen to the July 2nd #SocialCafe #TBW interactive web show to find out about performing business tasks, like social media and blogging, while on vacation (when you are supposed to be taking a break!). Subscribe to Social Web Cafe podcast to be notified about each podcast, as well as interview episodes, and the weekly…
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“The 'Less is More' Paradox” discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV. Do you wonder about that balance? Are you getting a return on overworking, or does that return actually come earlier in the process? Listen to Charles and Deborah, as they discuss "The 'Less is More' Paradox." Tune in, every Tuesday (…
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Wondering how to engage your audience/viewers? Listen to Tea Silvestre, and come up with ideas for your brand. Tea is the queen of “Reality Web Shows,” having completed “Prosperity’s Kitchen” earlier this year. Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 4p ET / 1p PT at Soci…
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