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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
1006 - Lara Croft vs Gadget Hackwrench
Manage episode 198377478 series 49348
Contenido proporcionado por The Gamerland Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Gamerland Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Justin and Kevin play It's Just Stump, Kevin unpacks Stars New Trilogy and play Stump, Tales from Tyria. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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313 episodios
Manage episode 198377478 series 49348
Contenido proporcionado por The Gamerland Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Gamerland Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Justin and Kevin play It's Just Stump, Kevin unpacks Stars New Trilogy and play Stump, Tales from Tyria. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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313 episodios
All episodes
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1 BONUS FIRST EPISODE EVER FROM December of 2008 1:41:00
1:41:00
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We go back in time to the first ever episode of the show. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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1 1030 - Gaming Under The Influence of Tryptophan 1:09:00
1:09:00
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Kevin and Justin talk about Gaming at Thanksgiving, Ralph Breaks The Internet, Red Dead Redemption 2, Fantastic Beast, Fighting Game Stump, Tales From Tyria, God of War. Kevin and Justin talk about Lego Worlds, Cuphead, Battlefront II, The Play Stump with Callers,Twitch, and Tales from Tryria bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1029 - Shoot. Nap. Repeat. Red Dead Redemption 2 1:10:00
1:10:00
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bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod I twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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1 1028 - The Toys That Made us with Juggling Jeremy 1:10:00
1:10:00
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Kevin and Justin are joined by Jeremy Shutes and talk about Spiderman DLC, Ke$ha, Toys That Made Us Quiz, Tales from Tyria. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
Kevin and Justin talk about The Toys That Made Us, Spooky Games for Stump, Tales from Tyria and Flight of the Navigator. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1026 - Sly Cooper Challenge 1:05:00
1:05:00
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Justin and Kevin talk about Greed, Sly Cooper Challenge, Mcgruff the Crime Dog, Tales from Tyria and Mega Man bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1025 - Is Bowserette DC or Marvel? 1:01:00
1:01:00
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Kevin and Justin talk about Baldi and 90's Edutainment, DC or Marvel Stump, Tales from Tyria and Bowserette. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1024 - All My Friends Are Playing Spiderman 1:12:00
1:12:00
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Kevin and Justin talk about Strange Brigade, Spider Man, Guild Wars 2, Fortnite, Tanglewood. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
Kevin and Justin talk about the Release of Strange Brigade, Stump, and Tales from Tyria bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod I twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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1 1022 - Podcasting: The Next Generation 1:09:00
1:09:00
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Kevin and Justin talk with their kids about Fortnite, Plants Vs Zombies,Shadows of Mordor, Mario, super heroes, and knock knock jokes bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod I twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1021 - I See Your Platinum Is As Big As Mine 1:17:00
1:17:00
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Justin and Kevin talk about Platinum, Stump, Comic Con Trailers, Nathan Drake Fan Film, Tales from Tyria, Fortnight Newbs. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman Justin on Insta @HomewithJustin…
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1 1020 -EEE 1:09:00
1:09:00
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bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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1 1019 - Countdown to E3 1:17:00
1:17:00
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Kevin and Justin talk about E3, Fallout 76, Read Dead Redemption 2, E3 Hit List, Pokemon, Stump, Tales from Tyria bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1018 - Relaxing with Stressful Games 1:01:00
1:01:00
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Kevin and Justin talk about Games that Stress You Out or Relax YOU, Stump, Justin got a gift, Tales From Tyria, bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/secondfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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1 1017 - Fortnight of Duty 1:13:00
1:13:00
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Kevin and Justin talk about Fortnight, No Man's Sky, Call of Duty, Gaming Ethics, Justin's Favorite Game, When to trade when to keep, How To Professionalize a Podcast, Kevin builds a new machine Justin buys an apple. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1016 - To Infinity And The Future 1:20:00
1:20:00
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Kevin and Justin talk about Back To The Future, Infinity Wars, Stump , Destiny 2, Coaster Planet, Tales From Tyria, One Hour One Life. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1015 - Sims The First Person Shooter 1:07:00
1:07:00
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Kevin and Justin talk about Gambling Gaming, Stump, Why Story Is So Important, Tales from Tyria, Game Characters having a mood. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1014 - Best Buy Return Policy 1:08:00
1:08:00
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Justin and Kevin talk about bachelor parties, One Night in Bangkok, Best Stump EVER!, Tales from Tyria, XBOX ONE goes Back In Time. bit.ly.com/gamerlanddiscord mixLR.com/gamerland @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockablema 738408…
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The Gamerland Podcast
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1 1013 - Something Shows Up 1:17:00
1:17:00
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Justin and Kevin do impressions, Star Trek, Garry Shandling Show, Stump:Choose or Challenge, Tales From Tyria, One Hour One Life Apocalypse, Plants Vs Zombies Vs Dad. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1012 - Easter Egg Hunt 1:06:00
1:06:00
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Kevin and Justin talk about Personality Tests, Video Game Easter Eggs, Tales from Tyria and What Kind of Video Game Character Would You Be? @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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The Gamerland Podcast
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1 1011 - The Ego Of The Gamer 1:04:00
1:04:00
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Justin and Kevin talk about what Star Trek did for TV, Justin Auditions for Stump, Tales from Tyria, and Gamer Ego. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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The Gamerland Podcast
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1 1010 - How To Speed-run Sly Cooper. 1:11:00
1:11:00
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Kevin and Justin talk with Speedrunning Twitcher Zenthrow, and learn about the 7th generation of consoles, Tales from Tyria, The Tick on Amazon. twitch.tv/zenthrow @Zenthrow @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1009 - Grand Theft Auto The Saturday Morning Cartoon 1:12:00
1:12:00
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Kevin and Justin Grand Theft Auto, Streaming TV Shows We Like, Saturday Morning Cartoons, Stump, Tales from Tyria, Hero Forge. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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The Gamerland Podcast
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1 1008 - Is A Smartphone Game a Game? 1:13:00
1:13:00
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Kevin and Justin talk about Gaming Drinks, Smartphone Games, Stump, Tales of Tyria, Papers Please. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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The Gamerland Podcast
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1 1007 - Plants Vs Zombies Vs Mario Kart 1:11:00
1:11:00
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Kevin and Justin talk about Gaming Spin Off Successes, Toxic Crusaders, Stump 4th Generation Consoles, Tales from Tyria, Kevin Breaks Down Stars Wars @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @iPodcastJustin Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1006 - Lara Croft vs Gadget Hackwrench 1:11:00
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Justin and Kevin play It's Just Stump, Kevin unpacks Stars New Trilogy and play Stump, Tales from Tyria. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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The Gamerland Podcast
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1 1005 - Exclusive Sneak Peak of PS5 Launch Title Dark Arborist 1:18:00
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Kevin and Justin talk about Knack, PS5 Rumors and Realities, Stump on Platfroms, Tales From Tyria, Should Kevin Talk Star Wars. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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The Gamerland Podcast
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1 1004 - Playstation, Too? 1:14:00
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Kevin and Justin talk about Super Bowl, Psychonauts, Playstation 2 Stump, Tales of Tyria, Retro Game Prices. @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller
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The Gamerland Podcast
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1 1003 - Platinum Achievement Achieved 1:07:00
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Kevin and Justin talk about Justin's B-day, Mutant Football League, Super Bowl, Rampage Movie, Game Achievement, Stump, Tales from Tyria, and Lego Dimensions @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman…
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The Gamerland Podcast
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1 1002 - So Angry 1:01:00
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Kevin and Justin talk about eBay, Mario Brothers, Frustrating Games with Kat Miller, Tales from Tyria @GamerlandPod Facebook.com/seconfunniest facebook.com/GamerlandPod Listen Live at MixLR.com/Gamerland twitch.tv/thekevinmiller @TheKevinMiller @JustinWorsham Kevin on insta @unlockableman
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