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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
12 Days of Preston, July
Manage episode 461616899 series 2436833
Contenido proporcionado por 100.7 WFLA (WFLA-FM). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente 100.7 WFLA (WFLA-FM) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is the full episode of The Morning Show with Preston Scott.
…
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- Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston.
- Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT!
- WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe
- WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.
1000 episodios
Manage episode 461616899 series 2436833
Contenido proporcionado por 100.7 WFLA (WFLA-FM). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente 100.7 WFLA (WFLA-FM) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is the full episode of The Morning Show with Preston Scott.
…
continue reading
- Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston.
- Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT!
- WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe
- WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.
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1 Ep. 5324: Hot grease with a side of ranch 1:38:23
1:38:23
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This is the full episode of The Morning Show with Preston Scott for Wednesday, Feburary 26th. Our guests today include: - Jesus Rodriguez - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5323: 70 lives taken to soon and the main stream media is silent; can you guess why? 1:33:22
1:33:22
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This is the full episode of The Morning Show with Preston Scott for Tuesday, Feburary 25th. Our guests today include: - Gifford Briggs - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5322: Another decision, another meltdown. 1:31:31
1:31:31
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This is the full episode of The Morning Show with Preston Scott for Monday, Feburary 24th. Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5321: Unironically, Democrat's are calling for a insurrection. 1:29:31
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This is the full episode of The Morning Show with Preston Scott for Friday, Feburary 21st. - - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5320: Is there any Gold left in fort Knox? 1:27:03
1:27:03
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This is the full episode of The Morning Show with Preston Scott for Thursday, Feburary 20. Our guests today include: - Jerry Mitchell auther of, Race Against Time. - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5319: Why the Liberal Media are so distrusted. 1:33:25
1:33:25
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This is the full episode of The Morning Show with Preston Scott for Wednesday, feburary 19th. Our guests today include: - Charlie Strickland - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5318: Americans that are mad at D.O.G.E. are on the wrong side of history. 1:30:38
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This is the full episode of The Morning Show with Preston Scott for Tuesday, Feburary 18th. Our guests today include: - U.S. Rep. Kat Cammack - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5317: Tallahassee is getting a Buc-ee's and we talk with you about it. 1:25:33
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This is the full episode of The Morning Show with Preston Scott for Friday, Feburary 14th. - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5316: Denmark wants to buy California.... Lets just give it to them. 1:33:36
1:33:36
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This is the full episode of The Morning Show with Preston Scott for Thursday, Feburary 13th. Our guests today include: - Steve Stewart with Tallahassee Reports - Dr. David Hartz - Kirk Cameron Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5315: Big government is so inefficient, they can't even print pennies right. 1:33:11
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This is the full episode of The Morning Show with Preston Scott for Wednesday, Feburary 12th. Our guests today include: - Dr. Bob Mcclure with The James Madison Institute Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5314: Democrats have been boondoggling as long as we can remember. 1:33:21
1:33:21
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This is the full episode of The Morning Show with Preston Scott for Tuesday, Feburary 11th. Our guests today include: - U.S. Sen. Rick Scott - Justin Haskins - Howard Eisenman Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5313: Evidence of what was lost as D.O.G.E. keeps up the hard work. 1:29:11
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This is the full episode of The Morning Show with Preston Scott for Monday, Feburary 10th. Our guests today include: - Sal Zuzzo - Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5312: Trump and the Gaza Strip, oh yeah, we talk about it. 1:28:34
1:28:34
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This is the full episode of The Morning Show with Preston Scott for Feburary, Friday 7th. Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5311: Quarter trillion dollars spent on WHAT? 1:33:26
1:33:26
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This is the full episode of The Morning Show with Preston Scott for Thursday, Febuary 6th. Our guests today include: - Steve Stewart with Tallahassee Report s - Dr. Steve steverson on Paws 4 Thought - Steven Hayes with FairTax.org Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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1 Ep. 5309: Democrats are mad their corruption is being striped away. 1:33:28
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This is the full episode of The Morning Show with Preston Scott for Wednesday, Feburary 5th. Our guests today include: - Riley Gaines - JD Johnson with Talon R ange Follow the show on Twitter @TMSPrestonScott. Check out Preston’s latest blog by going to wflafm.com/preston. Listen live to Preston from 6 – 9 a.m. ET and 5 – 8 a.m. CT! WFLA Tallahassee Live stream: https://ihr.fm/3huZWYe WFLA Panama City Live stream: https://ihr.fm/34oufeR Follow WFLA Tallahassee on Twitter @WFLAFM and WFLA Panama City @wflapanamacity and like us on Facebook at @wflafm and @WFLAPanamaCity.…
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